SEO Tips

9 Most Important SEO Tips for Higher Website Rankings

Read Time:5 Minute, 22 Second

SEO is now a critical part of every online marketing strategy. If you want to attract visitors to your site, then you need to optimize it properly. This involves building links, writing great content and using social media.

SEO is the process of optimizing your website to increase its visibility in search engines such as Google. It helps potential customers find you easily and rank higher in search results.

Here are some essential SEO tips to improve your organic rankings.

Use Keywords Placement Right

Keyword placement on pages is very important because they help determine how relevant your page will be to the keywords searched. The more times people type into the search box, the better off you’ll be.

For example: if you are targeting keywords “AppSumo lifetime deals” they it should be place all important parts in your content such as in heading, first paragraph, questions, etc. 

If you don’t use the right keywords, it will be hard for search engines to understand your page. You can also use them in anchor text (the link that appears next to the keyword) to further boost your ranking.

Keep Users on Your Site Longer

The longer user will stay on your page the more strong signal Google will get about it importance. 

Users tend to leave websites after about 2 minutes. If you want to keep them longer on your site, you need to provide good quality information.

You can do this by having an interesting headline or opening paragraphs which keeps users engaged. For example, if you are selling shoes, make sure you have a catchy title like ‘The 5 Best Shoes for Running that Don’t Hurt’.

This will get users interested before they even read the main body of your article. They might click through to see what the article has to offer. 

To keep users stay longer you need to use bridges, short sentences, images and videos. 

Delete Less Informative Pages

Google wants sites with high-quality content. When you delete less informative pages from your site, you give Google a reason to crawl those pages again. This means when users perform searches, these pages will appear at the top of the list.

There is no point to waste your crawl budget on less informative pages – instead you should focus on quality posts that really matter to you and your business. You can also redirect to less informative pages to the pages that you want to rank.

Add Text to Infographics, Podcasts and Videos

Adding text to visual content can help it stand out. In fact, adding text to any kind of image increases its chances of being clicked. Most important adding images increase chances to appear your webpage in Google image search if you add Alt tag in it.

Podcasts and video are two other types of content where text can be added. Adding text to podcasts and videos adds value to the content. 

It gives new context to the content. And it makes the content easier to share.

Update Old Pages

Make sure to update old pages regularly. Make sure to add new content and remove outdated content. Pages that were previously updated but not recently may suffer from duplicate content issues. It can affect their SEO performance.

So, updating old pages regularly helps Google to recognize your website as active one. Make sure you run your content through online proofreading tools to find error and spelling mistakes.

If there are pages on your website that have been inactive for some time, then updating them can help drive more visitors back to those pages. It may also get your page out of the “spider” index so that it no longer appears in searches.

 Speed Up Your Website

To speed up website, optimize your code first. Add CSS and JS files in correct order. Also, keep all static resources like JavaScript, CSS, and images cached.

Use Gzip compression to compress HTML and CSS files. Use CDN to distribute your assets across multiple servers. These steps will improve load times for users and crawlers.

As mentioned earlier, speed is one of the top factors that determine how well a website performs in the search engines. If your website takes too long to load, then your visitors will leave before they even get a chance to see what you have to offer. There are many ways to improve the speed of your website, but here are some of the best practices to follow:

Don’t make heavy usage of JavaScript or Flash. Both of these file formats slow down loading times.

Keep your server configuration clean. A cluttered server slows down loads. Remove unnecessary plugins and scripts.

Minify CSS and Javascript files. Minifying reduces the size of your files which speeds up downloads. Remove unused images. Unused images can take up valuable space on your website. They also cause clutter. Remove them when possible.

Use the Google Search Console 

Google Search Console helps you monitor your backlinks, crawl errors, and traffic data, and provides insights into how your pages rank in Google searches. It allows you to manage your SEO (search engine optimization) settings.

It’s important to get started early, since Google has strict guidelines regarding spammy links. If you don’t want to get penalized or banned from their index, then you’ll want to check out these three steps.

Optimize Your Images

Images used on websites need to be optimized for speed. This includes both desktop and mobile devices. Optimizing images means removing unnecessary data and compressing images.

You can use tools like TinyPNG or ImageOptim to optimize images. Using a service like Cloudinary allows you to upload an image and automatically resize it to fit different sizes of screens without losing quality.

Reduce Redirects

Using internal links to move around your website can lead to poor user experience. When people click on a link, they expect to land on the same page. But if they end up at another page instead, they won’t know why. So, don’t redirect users unless necessary.

Using only one URL for every page on your website can reduce the number of redirects. You can create a canonical URL by adding /index.html to the URL and using the relcanonical tag. This tag tells Google that this page should be treated as the main version of the page.

Now I’d like to hear what you think about this article. Let me know by leaving a message below.

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